In Who What Wear, Beauty Editor Erin Jahns named our Platinum Lip Plump SPF 30 one of her desert island beauty products. She writes, “I've officially met the lip plumper of all lip plumpers in Dr. Lara Devgan's Platinum Lip Plump. This stuff is no joke. Not only is it the brainchild of the world-renowned plastic surgeon Lara Devgan and boosted with SPF 30, but it's also the most effective and fast-working lip-plumping elixir I've ever tried. Thanks to luxe ingredients like niacin, mixed-molecular-weight hyaluronic acid, and ceramides, your pout looks pink, shiny, plump, smooth, and about twice its normal size—but in a somehow super-believable way.” The shiny, plump pout is the next best thing to lip fillers.