The age of science-backed skincare is here, and we now have more information than ever to truly address signs of aging. In this article on Martha Stewart, author Marci Robin looks into the history of anti-aging marketing and how our newfound scientific discoveries have advanced the beauty industry. Dr. Lara Devgan discusses how the "anti-aging" products marketed to woman 40-50 years ago were full of empty promises, and how products and brands now celebrate renewal, not reversal. Read the article to learn more about how the beauty-industry is adapting to this new era of information.

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